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As a franchise owner, the pressure is on to recruit the best talent for your business. The right candidates can be found in a variety of ways, and with modern technology, there are a variety of recruiting methods to choose from.

An efficient recruitment strategy will help you source applicants, streamline interviews and get the onboarding process started in no time!

1. Enhance Your Job Ads

A thorough, descriptive job advertisement is a great way to capture the attention of job seekers. There are many ways to enhance a job ad, such as including a “requirements” sections, adding in a realistic salary range and incorporating screening questions.

If you aren’t receiving enough qualified candidates, it may be because your job advertisement is vague or less than impressive. It may be the window into your company for candidates and you want them to get a good impression from the post.

2. Utilize Social Media

Social media is the perfect avenue for creating a positive company brand and letting others know that you are hiring. Potential candidates will be able to look back through previous posts on social media platforms and determine whether or not they believe they’d fit in with your company culture.

3. Make a Good First Impression

Just as your social media profiles and job advertisements provide a first impression to potential employees, you want to make sure you make a good impression in your interviews and during any contact with the candidate.

Be sure to respond to email and calls in a timely manner and maintain a professional demeanor during meetings.

4. Showcase Your Company Culture

Company culture can influence how your employees feel when they walk into the office. If you aren’t sure whether your business has a strong, positive company culture, it may be time to create one.

When candidates interview for a position, be sure to mention all of the ways that employees are recognized, appreciated and valued within the workplace. Creating a favorable environment for employees is a great way to entice qualified candidates to apply and current employees to stick around.

5. Consider Current Employees

When a new position opens up, do you consider your current employees for the role, or immediately post on a job board? Companies that promote from within may experience better employee retention and spend less money on recruiting new candidates.

The next time a job opens up on your team, think about your current employees and who could potentially fit seamlessly into the role!

When you’re ready to launch your own business, we can help you with the purchase of your first franchise. Contact me today to learn how we provide support and guidance for entrepreneurs!