In today’s day and age, more and more machines are replacing humans in the workplace. While this isn’t all bad in some cases, it makes the need for genuine human connection increasingly important.
One of the best ways you can do that as a franchise leader is to connect with your customers online. So many businesses and franchises have shifted their marketing approaches to be centered around a strong online presence, and it’s been working.
If you are new to the digital marketing and connection approach, I can help you feel more prepared! Read on to learn more.
1. Embrace Videos
People love face-to-face contact, whether or not it’s in person, and video is even more key for businesses to make their customers feel like they are valued and important.
Filming and posting videos whether on a website or social media allows viewers to have immediate experiences and opens the door for more conversations and online interactions. Some great ways to use videos are by launching products or events live, hosting Q&As, giving tours, etc. Informative videos are great, but funny, entertaining videos are the icing on the cake. If customers feel like you’re relatable, you’ll win even more and more people over.
2. Make Email Content Interesting
So many people’s email inboxes are full of content they don’t care about. Don’t add to the clutter!
To be completely honest, though, it’s certainly easy to get into a groove of writing and sending out the same kind of email content each day. However, if you avoid falling into this trap, your customers will notice. Mixing your email marketing up a bit makes it easier for you to come up with fresh, engaging content.
When customers receive a steady stream of relevant and useful emails, they’ll be more likely to engage with and trust your brand. Some ideas for exciting email content include:
- Asking for feedback
- Conducting giveaways
- Launching new products
- Offering sneak previews
- Peaking behind the scenes
- Promoting sales
- Sending thank yous to followers
The way you adopt an online presence is so important for business or franchise success and engagement. If you have further questions about how to utilize it or you need more tips, don’t hesitate to reach out today!
Growth and success are the names of the game in the franchising and business world. And although they’re what every entrepreneur, franchise leader and business owner aspires for, they’re not easily attainable in a lot of scenarios.
A lot of business owners only put stock in the numbers and data of their business to understand what’s causing them success or a lack thereof, and while that is certainly a worthwhile strategy, it’s not the only thing that’s important in building a successful, growing company.
Keep reading as I explain why a few customer-oriented strategies are key to growing your business or franchise.
1. Encourage Customer Feedback
Yes, it may sound a little unconventional, but that’s also why it might be important and might lead to lots of growth as a business.
Every franchise leader is going to make mistakes. What separates the good franchisees from the bad ones, however, is the willingness to learn from those mistakes and let them make you better. If a customer isn’t happy with your performance, strengthen your backbone and find out why. This way, you can take this info and improve, rather than watching your competitors capitalize on your slip-ups.
2. Make Your Employees Feel a Sense of Ownership
When people—not only employees—feel like they are a part of something bigger than themselves and they play a pivotal role in the thing’s success, it’s empowering. This is an important idea to relay to your employees!
Inspiring your employees to love what they do by doing things like giving them a voice in major decisionswill strengthen your franchise’s foundation and, in turn, will set your business up for better, more sustainable growth.
3. Make Your Customers Feel Valued
This might need to be at the top of the list, and this is also in the same vein as the previous point. When people feel like they matter, everything about their self reacts in a positive manner.
When you make your customers feel like they matter by doing things like going the extra mile, making shopping a pleasant experience, building a helpful website or simply serving them with a genuine smile, they’ll tell their friends. Positivity and care breeds positivity and care, which will only help make your franchise better than it was.
I can connect you with a successful, growing franchise opportunity! Contact me today.
Training is an important part of a successful business—especially in franchising. Because different franchise locations are all part of the same nucleus, there needs to be continuity and clarity about how things are done correctly.
This is one of the most important jobs as a franchise leader, to train employees to do their jobs well and to fit the system.
If you’re a franchise leader and your employees train in a location apart from you, though, how can you make sure that what they’re experiencing is quality? I provide some helpful answers below.
1. Make Sure Training Covers What Employees Need to Know
In some businesses, training is simply a formality. New employees go through it willy-nilly, and trainers don’t even really care about what they’re “teaching” new hires. This can’t happen with a successful business.
As a franchise leader, make sure that the training curriculum stays up-to-date and changes with the ebbs and flows of what’s important for the success of your business.
2. Evaluate Training Performance
Even if new hires don’t have any ill intentions as they go into training, it’s human nature for some information to go in one ear and out the other. If you are going to institute training as a franchise leader, make sure it counts for something and that information is sticking with new employees.
3. Employee Feedback Is Important
This seems like an obvious point, but it’s actually a bit more nuanced than you might think. A lot of times, companies have employees fill out assessments at the end of training.
This is all fine and well, but be sure your training assessments are asking specific questions that help you really know how helpful training is.
Questions like, “How well did it go?” or “What are some suggestions for improving future sessions?” are OK, but they leave lots of room for vague answers.
Asking specific questions that require specific answers can help you understand how or if your training should improve, and it also allows for employees to feel like their answers might actually mean something.
Have other questions about employee training? Don’t hesitate to contact me today!
When you first get into the franchising business, it involves lots and lots of self-starting. You need to motivate yourself financially and emotionally to get your new operation off the ground and up and running.
This is all fine and dandy (and absolutely necessary, mind you), but in order to take your new franchise to the next level, you’ll have to have some help. Choosing and employing the right types of leaders to manage different operations and tasks will not only keep your initial franchise working like a well-oiled machine, but it will help you expand and succeed even further.
Read on as I highlight what to do to make sure you have the right leadership in your franchise.
1. Identify Untapped Potential From Within
There are times when bringing in an outside hire is a good idea, but much more often than not, promoting and delegating from within is the right move. Studies show that promoting from within is much better than hiring from the outside, as it can lead to better workplace morale, better business continuity and less turnover.
2. Consider Creating a Leadership Development Program
This will give you a concrete way of evaluating future leadership talent, and it will also give existing employees an idea of what you’re looking for when considering leadership promotions.
A good way to do this is by assessing each employee’s knowledge, skills and attitude, and deciding whether those criteria meet the standard for what you’re looking for in a future franchise leader. Creating a program will help to develop a consistent, organizational standard, which is key for a franchise that has its sights set on lots of growth.
3. Always Communicate With Your Employees
In business, communication is everything. When you show your employees and potential leadership candidates that you are open and available on a regular basis to talk, answer questions and give construction criticism, it shows them that you care.
And when the time comes to promote an employee to a leadership role, he or she will likely implement the same type of communication habits that you have modeled.
Want to learn what it takes to own your own franchise? Reach out today!
Historically, the United States of America is not an empathetic country. In America, capitalism is king, and with that comes the ideology that you must pull up your bootstraps and get to work—no excuses.
While a strong work ethic and the determination to fight through adversity are obviously good traits, throwing a little empathy and grace in the mix won’t hurt anybody. In fact, it’s nearly essential in this day and age. According to Ernst & Young’s 2021 Empathy in Business Survey, around 50% of employees said that they quit their previous job due to their former boss’ lack of empathy, while nearly 90% of workers believe empathetic leadership creates loyalty and increases productivity.
Suffice it to say, if you are wanting to own your own franchise and lead your own group of people, learning how to be empathetic should be at the top of your list. I provide a few ways to do so below.
- Be personal. Whether you praise your employees for a job well done, express genuine concern over the loss of a loved one or support them in new, personal endeavors, showing a real interest in your employees’ personal lives speak volumes. When you are personal with an employee, this will build workplace morale and likely lead to better retention.
- Respect your employees’ work-life boundaries. When businesses made the switch to remote work, the work/life balance was thrown out of whack for many. With many employees coming back to the office now, be intentional to not overwhelm your team with tasks. Encourage them to maintain a healthy work/life balance, which lead to better productivity, morale and connection.
- Connect outside the office. You don’t have to go all-out to better connect, but aiming for one or two personal connections outside of the office per week with some of your employees will lighten the mood and will lead to a better boss/employee relationship. When you feel known, you can grow!
An empathetic business leader is a good business leader! If you are ready to own your own business by buying a franchise, I can help. Don’t hesitate to reach out today.