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3 Ways to Keep Your Employees Engaged | Franchise Strategy Partners

3 Ways to Keep Your Employees Engaged | Franchise Strategy Partners

If you aren’t actively trying to keep your employees engaged already, you should be. Studies show that upwards of 85% of employees are actively disengaged in their current workplace. But what does this mean for a small business owner?

Employees who are not being engaged tend to be less productive in the workplace. There also tends to be higher turnover, a lower retention rate and poor employee morale in these types of workplaces.

In short, not encouraging engagement with employees can hinder your business, hurt your brand’s reputation and cost you a lot of money.

Fortunately, there are many ways you can strive to keep your employees more engaged and happier in the workplace!

1. Create the Right Environment

As a franchisee, you may not always have a say in the setup or layout of your business, but you can work to create a welcoming, positive environment for your employees.

Easy ways to do this include demonstrating a positive attitude, recognizing accomplishments and having the necessary equipment available at all times. Helping employees have a better work-life balance is another way to create an environment that individuals would like to spend their workdays in.

2. Professional Growth Opportunities

When it is time to fill a position, do you post a job online or hire from within? Making it known that employees have the room for professional growth within your business encourages them to work harder within the company.

If the opportunity for a new, higher up position becomes available, there should be an adequate opportunity for current employees to put in an application. Let the candidates have a fair shot at the position. It is never a good feeling to be passed up for a job you believe you’re qualified for!

3. Employees Are People, Too

It’s easy to get caught up in the business side of, well, your business. There are so many meetings to attend, goals to reach and tasks to complete. But it’s important to remember what (or rather, who) is making your franchise function and succeed on a day-to-day basis.

Your staff members are, first and foremost, people. Yes, they are the strategists, managers and other important personnel that drive your company, but they are human.

They require understanding, compassion and encouragement that every person desires in the workplace. Empowering your employees can improve motivation and productivity, which benefits your business in the long run.

Keeping your employees engaged is something you should always strive to do! It’ll help reduce onboarding costs and improve overall employee morale within the workplace.

Get in touch today to get the support you need to build your business!

3 Tips for Retaining Valuable Employees | Franchise Strategy Partners

3 Tips for Retaining Valuable Employees | Franchise Strategy Partners

The social media trending topic, “quiet quitting,” has been getting quite a bit of buzz recently. But what exactly is this phenomenon, and how does it influence the workplace?

In essence, quiet quitting is not even quitting at all—it’s the concept of doing your job, setting boundaries and leaving work at work. When companies expect their employees to work overtime and go above and beyond, this concept seems almost foreign in the modern workplace.

Today, workers are rethinking the work/life balance. As a franchise owner, how can you appeal to your employees and retain them, while still building a productive, lucrative business?

Encourage Boundaries

As an entrepreneur, it is likely that the traditional 9–5 does not appeal to you. But as an employee of a company, that may be exactly what your staff signed up for.

Whether your employees are able to work a flexible hybrid schedule or have a more rigid daily schedule, being able to tune out when not working is important.

By encouraging your employees to switch off when they aren’t working, you are championing a better work/life balance. Creating healthy boundaries has been shown to increase employee satisfaction, reduce the chance of work-related burnout and improve productivity.

Prioritize Mental Wellness

What does mental health have to do with your employees? For one, it can influence attitude and positivity.

A person who has poor mental health may lack a can-do attitude and not feel positively about their job.

By prioritizing your employees’ mental health, you are creating a culture that cares for the health and well-being of employees and their families. Actions such as encouraging vacations, as opposed to encouraging PTO payouts, help employees de-stress, reset and come back to work refreshed.

Keep Morale High

Working to boost morale in the workplace can keep employees engaged and motivated. Simple things like expressing your appreciation for your valued employees, recognizing their achievements and encouraging professional development can go a long way in any workplace.

Retaining valuable employees takes effort and dedication on leadership’s part. As a franchisee, you are responsible for ensuring employees feel valued, appreciated and encouraged under your wings.

For more guidance and support for your franchising journey, get in touch today!

Supporting Employee Development Helps the Entire Business Grow | Franchise Strategy Partners

Supporting Employee Development Helps the Entire Business Grow | Franchise Strategy Partners

As a business owner, you want to employ the best of the best for every position. Ideally, your staff members remain motivated to help the business grow, per their job description.

Realistically, though, everyone experiences burnout and stress within their lives. The same goes for their jobs. When people don’t feel fulfilled, they tend to lose motivation and their performance at work may suffer.

In order to encourage employees to do their best every day, a good leader should be supportive of their development—both in and out of the office. Here are some ways that you can support your employees today!

Don’t Skimp on Recognition

Sure, you know your employees are doing great, but do they? In the day-to-day grind, it’s easy to just do the work without thinking much about it. But you want your employees to know how well they are performing, right?

Be sure to recognize hard work and achievement, during employee meetings and in passing. A compliment seems so simple but can have a huge impact on how someone feels about their efforts.

Studies have shown time and time again that recognition is beneficial in the workplace. In fact, companies with a high engagement rate have 31% lower voluntary employee turnover. A little recognition goes a long way!

Provide Regular Feedback

In addition to recognizing hard work, providing feedback for employees can encourage them to feel a higher sense of engagement in the workplace.

Don’t reserve the feedback for annual reviews, either. Recognizing hard work should be a regular occurrence, and the same goes for feedback.

Engage employees as often as possible and let them know that you, as the leader of the pack, care about their development and growth.

Purchase Courses for Career Development

Would a certain certification or training program be beneficial for your employees? If so, be the one to provide it to them!

Whether it is a development course or full-blown certification program, think about how your employees will feel when they complete it and get to add it to their portfolios. A happy, satisfied employee is more likely to be dedicated to the business he or she works for.

Ask yourself how you’re supporting your employees’ development, how it is impacting the overall business and what improvements can be made.

When you’re ready for support for yourself and your franchise, get in touch to start the journey today!

Recruiting the Right Employees for the Job | Franchise Strategy Partners

Recruiting the Right Employees for the Job | Franchise Strategy Partners

As a franchise owner, finding the right talent for your business can be challenging. Maybe finding new employees isn’t hard, but retaining them is the problem.

Either way, a good strategy can help you step in the right direction.

Thoroughly Define the Job Before Hiring

First things first: Clearly and thoroughly define the position before starting the recruitment process. This benefits both the company itself and the employee applying for the job.

You should know exactly what you’re looking for in a candidate and potential recruits should have a clear understanding of the job itself. There shouldn’t be any surprises during the interview process for either party.

Look for Commitment

Seek candidates that have a long-term commitment to their desired position. This shows they are more likely to be in it for the long haul, versus someone who is just looking for work.

Thoroughly review applications to assess the candidate’s background and experience. How long have they been in this industry? What have their prior positions looked like? These questions can help you determine whether they have bounced from job to job or are more likely to stick around.

With that said, though, life circumstances sometimes make job changes unavoidable. Talk through gaps in employment and job movement with potential hires to get a good understanding of the situation.

Check out Compatibility

Your current team flows so well, you couldn’t ask for a better work environment. How would adding a new personality change the day-to-day dynamics?

During the interview process, get a sense of the candidate’s nature. Is he or she introverted or extroverted? Would the person bring new ideas to the table and work well as part of a team?

If it’s possible to do a working interview, give that a try. Have the prospect meet current leaders and employees within the business to see how he or she interacts with others. The new recruit should add value to a team, not detract from it.

Now that you have a solid team recruited and trained, the challenge comes with retaining the valuable talent. Create a plan of action to prioritize your employees’ well-being and personal development in order to keep them within your business for years to come!

Support for your franchising journey is right around the corner! Contact me today to learn more about franchising solutions.

Skills Successful Entrepreneurs Have | Franchise Strategy Partners

Skills Successful Entrepreneurs Have | Franchise Strategy Partners

Successful entrepreneurs have a certain skill set that makes them thrive in the business world. Some of these skills are innate, while others are learned along the way.

Read on to see if you possess these skills that successful entrepreneurs have!


Successful entrepreneurs are great leaders. Effective leadership is necessary to running any business, whether it is utilized with employees or during meetings with potential customers or partners.

There are many aspects of being a good leader, including maintaining positivity, leading by example and having a dedication to learning every day. Without leadership qualities, you may have difficulty being an authority in your industry and within your business.


Successful entrepreneurs are ambitious, dedicated and motivated to achieve goals. Anyone can start a business, but it takes ambition to keep trekking on through the hard times. When everything is going wrong, a successful business leader stays motivated and motivates others.

Setting goals within a business provides clarity for the employees and measurable metrics to analyze. As an entrepreneur, you should have goals for every step of the process—from the beginning stages of production to continuous growth over time.

Effective Communication

Along with having effective leadership and being goal-oriented, successful entrepreneurs know how to clearly communicate with others. They know what messages are best sent through company email and which ones should be discussed in person.

Communication is important because every member of the company should be fully aware of what is expected of them, and the business owner should provide feedback regularly. Without a solid team to support the business, success would be harder to come by.

While there are numerous skills and traits a successful entrepreneur would possess, these three serve as a foundation for what would help a business thrive in any industry. The business owner, or franchisee, is responsible for creating a productive work environment and encouraging the employees to flourish in their positions.

With these skills, success is a great possibility for the company and the entrepreneur.

I can help you leverage your business skills and discover your aptitude for successful entrepreneurship. Get in touch to get started today!

Instagram Is Worth Embracing | Franchise Strategy Partners

Instagram Is Worth Embracing | Franchise Strategy Partners

Social media has taken over the world as know it. If you sit down at a table with a group of strangers, chances are that almost every person—if not every one—has some sort of social media account.

Instagram is the fourth most popular social media app in the world, but many believe that it is the most important type of social media for business growth.

Read on to learn why embracing and utilizing Instagram is important for your business or franchise.

Instagram Provides a Peek Into Your Life

It’s probably safe to say that this is why a lot of business people don’t have Instagram, but this is also the reason why it can be so beneficial. Since Instagram is image-based, what you put on your profile will affect how potential customers and current clients, friends and peers perceive you.

Posting what matters most to your business and to your personal life is key; being the right amount of relatable and transparent without overstepping is also a must. Studies show that customers enjoy learning more about their their favorite brands/businesses through social media.

Instagram Is a Powerful Way to Grow Your Network

Business cards used to be the main way entrepreneurs, business people and franchisees would connect. What a blast from the past! Now, social media—namely, Instagram—is one of the best ways to network.

When you set up an account, Instagram will ask you what types of content you are into. You can select that you are more interested in business-related content if you want, or you can skip all that and find people’s accounts that you’ve met in person and connect with them on the app.

Want to have coffee or meet a fellow franchise owner for drinks? Go to his or her profile and send a DM (direct message). It’s easier to connect with people these days than it has ever been before!

Instagram Can Increase Your Sales

Did you know? Consumers can purchase products right on the app. Instagram has a feature called Instagram Checkout, which launched in 2019.

If your franchise sells products that can be purchased individually, it’s worth giving Instagram Checkout a try!

We’re here to help guide you toward owning your own franchise! Reach out to our team today.