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In today’s day and age, more and more machines are replacing humans in the workplace. While this isn’t all bad in some cases, it makes the need for genuine human connection increasingly important.

One of the best ways you can do that as a franchise leader is to connect with your customers online. So many businesses and franchises have shifted their marketing approaches to be centered around a strong online presence, and it’s been working.

If you are new to the digital marketing and connection approach, I can help you feel more prepared! Read on to learn more.

1. Embrace Videos

People love face-to-face contact, whether or not it’s in person, and video is even more key for businesses to make their customers feel like they are valued and important.

Filming and posting videos whether on a website or social media allows viewers to have immediate experiences and opens the door for more conversations and online interactions. Some great ways to use videos are by launching products or events live, hosting Q&As, giving tours, etc. Informative videos are great, but funny, entertaining videos are the icing on the cake. If customers feel like you’re relatable, you’ll win even more and more people over.

2. Make Email Content Interesting

So many people’s email inboxes are full of content they don’t care about. Don’t add to the clutter!

To be completely honest, though, it’s certainly easy to get into a groove of writing and sending out the same kind of email content each day. However, if you avoid falling into this trap, your customers will notice. Mixing your email marketing up a bit makes it easier for you to come up with fresh, engaging content.

When customers receive a steady stream of relevant and useful emails, they’ll be more likely to engage with and trust your brand. Some ideas for exciting email content include:

  • Asking for feedback
  • Conducting giveaways
  • Launching new products
  • Offering sneak previews
  • Peaking behind the scenes
  • Promoting sales
  • Sending thank yous to followers

The way you adopt an online presence is so important for business or franchise success and engagement. If you have further questions about how to utilize it or you need more tips, don’t hesitate to reach out today!