by Larry Reed | Sep 1, 2022 | Uncategorized
As a business owner, you want to employ the best of the best for every position. Ideally, your staff members remain motivated to help the business grow, per their job description.
Realistically, though, everyone experiences burnout and stress within their lives. The same goes for their jobs. When people don’t feel fulfilled, they tend to lose motivation and their performance at work may suffer.
In order to encourage employees to do their best every day, a good leader should be supportive of their development—both in and out of the office. Here are some ways that you can support your employees today!
Don’t Skimp on Recognition
Sure, you know your employees are doing great, but do they? In the day-to-day grind, it’s easy to just do the work without thinking much about it. But you want your employees to know how well they are performing, right?
Be sure to recognize hard work and achievement, during employee meetings and in passing. A compliment seems so simple but can have a huge impact on how someone feels about their efforts.
Studies have shown time and time again that recognition is beneficial in the workplace. In fact, companies with a high engagement rate have 31% lower voluntary employee turnover. A little recognition goes a long way!
Provide Regular Feedback
In addition to recognizing hard work, providing feedback for employees can encourage them to feel a higher sense of engagement in the workplace.
Don’t reserve the feedback for annual reviews, either. Recognizing hard work should be a regular occurrence, and the same goes for feedback.
Engage employees as often as possible and let them know that you, as the leader of the pack, care about their development and growth.
Purchase Courses for Career Development
Would a certain certification or training program be beneficial for your employees? If so, be the one to provide it to them!
Whether it is a development course or full-blown certification program, think about how your employees will feel when they complete it and get to add it to their portfolios. A happy, satisfied employee is more likely to be dedicated to the business he or she works for.
Ask yourself how you’re supporting your employees’ development, how it is impacting the overall business and what improvements can be made.
When you’re ready for support for yourself and your franchise, get in touch to start the journey today!
by Larry Reed | Aug 16, 2022 | Uncategorized
As a franchise owner, finding the right talent for your business can be challenging. Maybe finding new employees isn’t hard, but retaining them is the problem.
Either way, a good strategy can help you step in the right direction.
Thoroughly Define the Job Before Hiring
First things first: Clearly and thoroughly define the position before starting the recruitment process. This benefits both the company itself and the employee applying for the job.
You should know exactly what you’re looking for in a candidate and potential recruits should have a clear understanding of the job itself. There shouldn’t be any surprises during the interview process for either party.
Look for Commitment
Seek candidates that have a long-term commitment to their desired position. This shows they are more likely to be in it for the long haul, versus someone who is just looking for work.
Thoroughly review applications to assess the candidate’s background and experience. How long have they been in this industry? What have their prior positions looked like? These questions can help you determine whether they have bounced from job to job or are more likely to stick around.
With that said, though, life circumstances sometimes make job changes unavoidable. Talk through gaps in employment and job movement with potential hires to get a good understanding of the situation.
Check out Compatibility
Your current team flows so well, you couldn’t ask for a better work environment. How would adding a new personality change the day-to-day dynamics?
During the interview process, get a sense of the candidate’s nature. Is he or she introverted or extroverted? Would the person bring new ideas to the table and work well as part of a team?
If it’s possible to do a working interview, give that a try. Have the prospect meet current leaders and employees within the business to see how he or she interacts with others. The new recruit should add value to a team, not detract from it.
Now that you have a solid team recruited and trained, the challenge comes with retaining the valuable talent. Create a plan of action to prioritize your employees’ well-being and personal development in order to keep them within your business for years to come!
Support for your franchising journey is right around the corner! Contact me today to learn more about franchising solutions.
by Larry Reed | Aug 4, 2022 | Uncategorized
Successful entrepreneurs have a certain skill set that makes them thrive in the business world. Some of these skills are innate, while others are learned along the way.
Read on to see if you possess these skills that successful entrepreneurs have!
Leadership
Successful entrepreneurs are great leaders. Effective leadership is necessary to running any business, whether it is utilized with employees or during meetings with potential customers or partners.
There are many aspects of being a good leader, including maintaining positivity, leading by example and having a dedication to learning every day. Without leadership qualities, you may have difficulty being an authority in your industry and within your business.
Ambition
Successful entrepreneurs are ambitious, dedicated and motivated to achieve goals. Anyone can start a business, but it takes ambition to keep trekking on through the hard times. When everything is going wrong, a successful business leader stays motivated and motivates others.
Setting goals within a business provides clarity for the employees and measurable metrics to analyze. As an entrepreneur, you should have goals for every step of the process—from the beginning stages of production to continuous growth over time.
Effective Communication
Along with having effective leadership and being goal-oriented, successful entrepreneurs know how to clearly communicate with others. They know what messages are best sent through company email and which ones should be discussed in person.
Communication is important because every member of the company should be fully aware of what is expected of them, and the business owner should provide feedback regularly. Without a solid team to support the business, success would be harder to come by.
While there are numerous skills and traits a successful entrepreneur would possess, these three serve as a foundation for what would help a business thrive in any industry. The business owner, or franchisee, is responsible for creating a productive work environment and encouraging the employees to flourish in their positions.
With these skills, success is a great possibility for the company and the entrepreneur.
I can help you leverage your business skills and discover your aptitude for successful entrepreneurship. Get in touch to get started today!
by Larry Reed | Jul 20, 2022 | Uncategorized
Social media has taken over the world as know it. If you sit down at a table with a group of strangers, chances are that almost every person—if not every one—has some sort of social media account.
Instagram is the fourth most popular social media app in the world, but many believe that it is the most important type of social media for business growth.
Read on to learn why embracing and utilizing Instagram is important for your business or franchise.
Instagram Provides a Peek Into Your Life
It’s probably safe to say that this is why a lot of business people don’t have Instagram, but this is also the reason why it can be so beneficial. Since Instagram is image-based, what you put on your profile will affect how potential customers and current clients, friends and peers perceive you.
Posting what matters most to your business and to your personal life is key; being the right amount of relatable and transparent without overstepping is also a must. Studies show that customers enjoy learning more about their their favorite brands/businesses through social media.
Instagram Is a Powerful Way to Grow Your Network
Business cards used to be the main way entrepreneurs, business people and franchisees would connect. What a blast from the past! Now, social media—namely, Instagram—is one of the best ways to network.
When you set up an account, Instagram will ask you what types of content you are into. You can select that you are more interested in business-related content if you want, or you can skip all that and find people’s accounts that you’ve met in person and connect with them on the app.
Want to have coffee or meet a fellow franchise owner for drinks? Go to his or her profile and send a DM (direct message). It’s easier to connect with people these days than it has ever been before!
Instagram Can Increase Your Sales
Did you know? Consumers can purchase products right on the app. Instagram has a feature called Instagram Checkout, which launched in 2019.
If your franchise sells products that can be purchased individually, it’s worth giving Instagram Checkout a try!
We’re here to help guide you toward owning your own franchise! Reach out to our team today.
by Larry Reed | Jun 15, 2022 | Uncategorized
In today’s day and age, more and more machines are replacing humans in the workplace. While this isn’t all bad in some cases, it makes the need for genuine human connection increasingly important.
One of the best ways you can do that as a franchise leader is to connect with your customers online. So many businesses and franchises have shifted their marketing approaches to be centered around a strong online presence, and it’s been working.
If you are new to the digital marketing and connection approach, I can help you feel more prepared! Read on to learn more.
1. Embrace Videos
People love face-to-face contact, whether or not it’s in person, and video is even more key for businesses to make their customers feel like they are valued and important.
Filming and posting videos whether on a website or social media allows viewers to have immediate experiences and opens the door for more conversations and online interactions. Some great ways to use videos are by launching products or events live, hosting Q&As, giving tours, etc. Informative videos are great, but funny, entertaining videos are the icing on the cake. If customers feel like you’re relatable, you’ll win even more and more people over.
2. Make Email Content Interesting
So many people’s email inboxes are full of content they don’t care about. Don’t add to the clutter!
To be completely honest, though, it’s certainly easy to get into a groove of writing and sending out the same kind of email content each day. However, if you avoid falling into this trap, your customers will notice. Mixing your email marketing up a bit makes it easier for you to come up with fresh, engaging content.
When customers receive a steady stream of relevant and useful emails, they’ll be more likely to engage with and trust your brand. Some ideas for exciting email content include:
- Asking for feedback
- Conducting giveaways
- Launching new products
- Offering sneak previews
- Peaking behind the scenes
- Promoting sales
- Sending thank yous to followers
The way you adopt an online presence is so important for business or franchise success and engagement. If you have further questions about how to utilize it or you need more tips, don’t hesitate to reach out today!
